Here at Broadpeak Media, we are constantly surrounded by constant streams of user and website data as we help our clients grow. We’ve learned after over 2 million in advertising dollars spent on the platform that focusing on these data points can save you time, money, and keep your stress levels low. Understanding how these data points work together is one of the keys to creating customers and growing their lifetime value within your business.

1. Return On Ad Spend (ROAS) – We manage many e-commerce stores and websites that allow us to associate a click or view with a sale, allowing us to track how much revenue is generated from Facebook ads. As an example, for every dollar we spend for your company, we create 3 dollars in return. When looking at your ROAS, keep in mind promotions you have run recently, the types of traffic coming to your site, lead generation opportunities you could be missing out on, and the types of advertisements you are running. To increase ROAS, we recommend focusing on retargeting ads, quality content shown to the right people, and consistent account management.

 2. CTR (Click Through Rate) – This metric assesses how many people clicked your ad out of 100 people. A 2% CTR mean 2 out of 100 people clicked your ad, on average. This metric is the first thing we look for when assessing a photo or video ad on Facebook. CTR is a powerful metric that can give you amazing insight into what people are interested in seeing and learning more about. Once we understand the type of ads that resonate with your target group, we focus on refining this and increasing CTR. A great CTR for traffic ads is from 5% to 8%.

3. CPC (Cost Per Link Click) – Cost Per Link Click is one of the main factors behind scaling your ad spend and reaching new people at lower costs, i.e. exponential growth. To lower your cost per link click, we recommend optimizing creative and copy within the target market and to continue testing until you see the numbers you want. Don’t forget, every grouping of people on Facebook has a different cost or CPM(Cost per 1000 views). Decreasing your CPC comes down to increasing your relevancy score with better copy, creative, and offers.

At Broadpeak Media, we specialize in creating advertising that caters to specific human emotions that elicits action, meaning a click to your site, an email or a  phone call. All of these metrics are great, but the key is creating something memorable that lowers your costs and has people talking about you and your brand. Interested in scheduling a free strategy call with our team, click here.