Digital Strategy
HOW EFFECTIVE IS YOUR BUSINESS ONLINE?
Growing a businesses online encompasses multiple different facets of marketing and digital technology, but the most important are two driving metrics, traffic and conversion.
– Without traffic, your business will not be seen by enough people to be profitable.
– Creating consistent online traffic sources which bring in thousands of new potential customers to your website is the first major step to digital success.
– Once they are on the website and looking at your product or service, we move to the next biggest step which is conversion.
– Improving your conversion rate is one of the easiest ways to increase sales or leads. People are already seeing your website, but for one reason or another they aren’t converting into a customer or lead.
– We work at addressing the known issues and fixing them quickly to increase your conversion rate and overall sales.
– Once the conversion rate is improved, we can focus on scaling your advertising reach and creating more meaningful content to build a bigger brand.
Effective Media
Creating sales and retention oriented media is essential to any digital marketing strategy. Without new, engaging content, your brand becomes stale and customers drop off. To keep acquisition costs low, new, sales driven media is not a choice but a requirement.
Value Proposition
How do your services or products add value to someone’s life? Does your product do one thing that much better? Understanding the product or service and the psychology behind someone wanting your product helps us create highly successful advertising.
Retargeting
Focusing on 3, 7, 14, 28, and 180 day retargeting timelines, we think about the psychology of the customer throughout these lengths of time and incentivize them to come back to your website to purchase. Retargeting is a major tool for continuous sales growth.
